Innovative design identity

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Innovative Brand Identity Design Case Study | Brillex

Project overview

Brillex partnered with Visionary Collective Inc. to craft a comprehensive and cohesive brand identity for their expanding digital product line. The objective was to visually unify the brand across all platforms while reflecting its innovative and professional values.

The identity system we developed included logo variations, typography standards, color palettes, and brand voice guidelines. These assets were designed for consistency, scalability, and market differentiation — helping the client build instant recognition and trust across digital channels.

This project showcases our strategic approach to visual branding as a digital marketing and web development agency focused on creative clarity and user-centered design.

Challenges & constraints

Projects solution

Brillex delivered a unified visual identity system that enhanced the brand’s presence both online and offline. Key deliverables included:

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Logo design, typography, color palette, brand guide, and asset kits.

A growing SaaS company rebranding before Series A investment.

3 months including research, iteration, feedback, and testing.

Improved visual cohesion, increased brand recall, and enhanced client confidence in presentations and campaigns.

Project Name

Innovative Identity Design

Category

Digital marketing

Clients

Visionary Collective Inc.

Date

25 January,2023

Duration

3 Month

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